Mohammed Hassan Alyassi: A Real Story Teller Preserving Culture Through Media.

Early Beginnings – A Spark in 1998

Alyassi’s story begins in 1998, long before the digital age dominated everyday life. As a young boy, his curiosity was shaped by two powerful influences:

• His sister, who introduced him to the art of capturing moments.

• His father, who encouraged him to experiment with technology.

In their family home, cameras and early computers weren’t just devices they were portals to creativity.

“They opened worlds of creativity,” Alyassi recalls fondly. “I could capture moments, tell stories, and explore technology in ways I never imagined.”

This early exposure taught him more than just technical skills. He discovered the power of visuals to freeze time preserving memories that might otherwise fade.

Alyassi spent countless hours experimenting with his father’s old camera, photographing everything from family gatherings to the shifting desert landscapes outside his window. These childhood experiments were the first steps in a lifelong passion one that would ultimately focus on safeguarding cultural heritage.

From Neighborhood Photographer to Digital Innovator

By the early 2000s, Alyassi had become a local celebrity in his neighborhood, known for his sharp eye and creative flair.

Photography was no longer just a hobby it had become his defining passion. Among his interests, cars stood out. He was drawn to their sleek designs, mechanical power, and the stories they seemed to tell. Weekends often found him at local events, meticulously photographing vehicles, capturing every curve and reflection.

In 2002, as internet forums emerged, Alyassi made a pioneering move launching his first online photography community. This was more than a gallery; it was a hub where enthusiasts could share ideas, critique each other’s work, and grow together.

“It was about connection,” he explains. “I wanted to build a space where people could learn from one another.”

The platform quickly attracted photographers from across the region, fostering camaraderie and skill development. Alyassi continued to invest in new cameras, lenses, and editing tools, mastering each as technology evolved—from early video editing to modern production techniques.

A Career-Defining Call from Sharjah TV

After university, a single phone call changed Alyassi’s life. Sharjah TV invited him as a guest car photographer on a TV show.

“I thought it would be a one-time thing,” he admits.

Instead, it became the launchpad for a thriving career. His photographs impressed the team so much that he was invited to join full-time.

At Sharjah TV, Alyassi’s role expanded quickly—from behind-the-scenes photography to producing and directing. His work ranged from lifestyle programs highlighting UAE traditions to cultural documentaries exploring the region’s history. Each live show refined his storytelling, blending visual artistry with meaningful narratives, earning him recognition across the industry.

Standout Live Shows – A Portfolio of Excellence

Over the years, Alyassi has contributed to almost 42 shows, many earning awards and critical acclaim. He is often invited as a guest for live shows.

Maktabat – A journey of discovery exploring libraries across the world and uncovering the unique stories, cultures, and meanings that books hold in every city and country.

Andi Mashroa – A sportive local business show in Sharjah, featuring people who have successfully built their own businesses. This program gained an excellent reputation across regional TV channels and became a true icon of Sharjah TV.

Motaa Maqtoora (currently in production) – An in-depth look at caravan culture, blending travel, lifestyle, and heritage preservation.

Jawaher – A program about people who work hard to achieve their goals and become famous. This show was so influential that many TV channels copied it, making it one of the most important and famous shows in the region.

Shababna Fi Al Maydan – Highlights youth-driven community initiatives, showcasing the next generation’s potential.

Mishwar Zaman – Offers a nostalgic journey through traditions, capturing the passage of time.

Fi Al Sharjah – Celebrates the vibrancy and diversity of life in Sharjah, from its markets to its people.

Navigating a Changing Industry

The media world evolves rapidly, with technology and audience preferences shifting daily. For Alyassi, maintaining credibility remains the greatest challenge.

“You must adapt to new tools and ensure accuracy,” he explains.

In an age where misinformation spreads easily, he stresses rigorous fact-checking and reliable sources. To stay ahead, Alyassi attends workshops, studies trends, and experiments with new equipment. This adaptability allows him to integrate advanced editing techniques and digital platforms while staying true to his storytelling values.

Guiding Values – Integrity, Creativity, and Truth

Alyassi’s work is grounded in three principles:

• Integrity – Honesty in every story told.

• Creativity – Innovation in capturing and presenting narratives.

• Truth – Commitment to accuracy and authenticity.

He regularly self-assesses his work before sharing it, valuing team collaboration and feedback. His aim is always to leave a positive impact—whether preserving heritage or inspiring viewers.

Influential Figures and Collaborations

Alyassi’s success is built on relationships and mentorship. Key figures like Mohammed Hassan Khalaf and Sheikh Majid Al Qasimi provided guidance and opportunities. His wife’s unwavering support, along with the creative contributions of Nabeel Al Mazmi, Salman Askar, and Darina Migini, shaped his vision.

He also acknowledges Dr. Muna Abdulaziz, Humayon Baber, Zaher Abdulmageid, and Darina Migini for believing in his work. Darina, in particular, is known for pushing his limits and offering detailed critiques that elevate his projects.

Current Live Shows – Preserving Culture in Motion

Right now, Alyassi is immersed in two projects close to his heart:

Motaa Maqtoora – Documenting the historical and cultural significance of caravans, with stories from elders and modern travelers across the UAE.

Childhood Memories Show – Preserving traditional games, tales, and experiences by interviewing family members and community elders, creating a digital archive for future generations.

Looking Ahead – Blending Tradition with Innovation

Alyassi envisions the media industry at a turning point, shaped by emerging technologies and global connectivity. His goal is to master filming, directing, and editing while incorporating virtual reality and AI editing tools without losing the timeless values at the heart of his work.

Advice for Aspiring Creators

“Use your vision to create without limits. Develop relentlessly and stay rooted in your origins,” he advises.

Alyassi urges young creators to experiment, seek feedback, and draw from their cultural heritage believing that passion plus persistence can overcome any obstacle.

The Man Behind the Vision

From his first camera experiments in 1998 to his status today as a respected director, Alyassi’s journey reflects dedication, creativity, and cultural responsibility. His work shapes perceptions, celebrates beauty, and addresses societal issues anchoring the UAE’s media landscape with integrity and vision.