DEWA Launches Smart Summer Campaign to Help Residents Save Energy

Dubai Electricity and Water Authority (DEWA) has launched a new campaign this summer to help people in Dubai save electricity and water, reduce waste, and cut down on their bills. With the summer heat pushing up usage, DEWA’s campaign, “Expand Your Smart Choices This Summer,” is designed to guide customers with easy tips and smart tools.

The campaign uses real-time data, simple advice, and easy comparisons to help people make better choices. DEWA wants to help residents save money now and also build long-term habits that are good for the environment.

Smart Living Initiative: Track and Save

One of DEWA’s key services is the Smart Living Initiative. Through the DEWA smart app or website, people can check their daily, weekly, and monthly use, see how much they are paying, and track their usage to avoid high bills. This tool is especially helpful in summer when air conditioning is the main reason for high bills. By adjusting the air conditioning or keeping it at 24°C, households can save a lot on energy costs.

My Sustainable Living Programme: Compare with Neighbours

Another useful tool is the My Sustainable Living Programme. It allows people to compare their home’s energy and water use with similar homes in their area. The programme makes fair comparisons by looking at the number of people in the home and its size. Residents receive personal tips based on their lifestyle, step-by-step plans to save more, and monthly reports showing how they are doing. This comparison motivates families to improve and become more efficient, while also creating a sense of community responsibility.

Consumption Assessment Tool: Easy Check-Up

DEWA also provides a Consumption Assessment Tool. It is a simple survey where residents answer questions about how many people live in the home, the size of the house, and the appliances they use. The tool gives an efficiency score right away, along with easy suggestions. For example, it may recommend keeping fridges at 4°C and freezers at -18°C for the best results. This tool makes it simple for people to see what they are doing right and what they can do better.

Extra Smart Services: Stay In Control

DEWA has added more services to give residents peace of mind. The High Water Usage Alert sends a warning if water use goes up suddenly, which can mean a leak. The Away Mode allows people to track their usage through email while travelling, so they know everything is under control at home. These services make it easier for households to avoid surprises and manage their use even while away.

Simple Tips for Everyday Saving

Along with smart tools, DEWA shares easy home tips that anyone can follow. It recommends sealing doors and windows to stop cool air from escaping and unplugging appliances instead of leaving them on standby. DEWA also advises keeping air conditioners at 24°C or higher, setting fridges to 4°C and freezers to -18°C, and using smart irrigation systems for gardens. Running washing machines and dishwashers only with full loads is another simple way to save both water and energy. These easy steps can cut bills and also reduce waste.

Behavioural Science: Nudging Better Choices

What makes this campaign unique is its use of behavioural science. Instead of just asking people to save, DEWA gives them tools and comparisons that naturally push them toward better choices. For example, getting instant feedback or seeing how your home compares to others makes people more likely to act. This approach has been shown to work around the world, and DEWA is using it to encourage lasting change.

Supporting Dubai’s Sustainability Goals

This campaign is part of Dubai’s bigger vision for the future. It supports the Dubai Clean Energy Strategy 2050 and Dubai Net Zero Carbon Emissions Strategy 2050, which aim to make the city one of the most sustainable in the world. By helping every household cut down on waste, DEWA is making sure that residents not only save money but also protect the environment. Every small step from each family adds up to a big difference for the city.

A Digital Future for Utilities

DEWA is also showing how technology can make life easier. By using smart grids, IoT (Internet of Things), and AI systems, DEWA is building one of the most advanced utility systems in the world. For people, this means more control and more savings. For Dubai, it means progress toward being a global leader in innovation and sustainability.

Why It Matters for Residents

For families in Dubai, especially in summer, electricity bills can go very high. By using DEWA’s smart services, residents can stay in lower tariff brackets, catch leaks early, cut down on wasted energy, and save money every month. At the same time, they are helping Dubai move toward a greener future.