UAE Achieves Top Ten Global Soft Power Rankings

The United Arab Emirates (UAE) has secured a place among the top 10 countries worldwide in the prestigious Global Soft Power Index, highlighting its growing international influence, generosity, economic opportunity, and diplomatic strength. The ranking, announced during the World Economic Forum (WEF) in Davos, reflects global recognition of the UAE’s development model, economic resilience, and expanding role on the world stage.

This achievement reinforces the UAE’s reputation as a nation that exerts influence not through force, but through attraction, credibility, and cooperation. It also underscores the country’s success in balancing economic growth with humanitarian leadership and proactive diplomacy.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, expressed pride in the UAE’s strong performance, noting that the ranking reflects international confidence in the country’s economic, social, and governance systems, carefully built over decades.

Understanding the Global Soft Power Index

The Global Soft Power Index is one of the world’s most authoritative measures of national influence and reputation. Compiled annually, the index evaluates how effectively countries shape global perceptions and preferences through culture, values, diplomacy, governance, business appeal, and international engagement.

Unlike traditional power metrics that focus on military or economic strength, soft power emphasises a country’s ability to attract, inspire, and persuade. It is increasingly recognised as a critical factor in global leadership, international cooperation, and long-term influence.

The index covers 193 countries and is based on extensive research, including surveys of business leaders, policymakers, academics, and civil society stakeholders worldwide. As such, a top-10 ranking signals not only regional success but broad global admiration.

UAE’s Global Soft Power Rankings at a Glance

According to the latest Global Soft Power Index, the UAE achieved strong results across multiple dimensions:

10th Globally Overall

The UAE’s placement among the top 10 nations worldwide highlights its comprehensive and balanced soft power profile, combining economic appeal, diplomacy, and humanitarian values.

2nd in Global Generosity

Ranking second globally for generosity, the UAE has been widely recognised for its humanitarian aid, foreign assistance, and philanthropic initiatives, which extend across continents and support millions of people.

3rd in Economic Growth Opportunities

The UAE placed third worldwide for economic growth prospects, reflecting its dynamic economy, investor-friendly environment, and ability to attract global talent and capital.

8th in Diplomatic Influence

With an eighth-place ranking in diplomatic influence, the UAE continues to strengthen its position as a trusted international partner, mediator, and active participant in global affairs.

Together, these results demonstrate how the UAE’s soft power extends well beyond traditional diplomacy to include economic opportunity, humanitarian leadership, and global engagement.

Why the UAE’s Soft Power Is Rising Globally

The UAE’s ascent in the Global Soft Power Index is the result of deliberate, long-term strategies that align domestic development with international engagement.

Proactive Global Engagement

The UAE consistently positions itself as a platform for global dialogue. By hosting high-profile international events, summits, and forums, the country facilitates discussions on critical global issues such as:

• Climate change

• Economic reform

• Innovation and technology

• Sustainable development

Participation in global platforms like the World Economic Forum further enhances the UAE’s visibility and influence.

Economic Diversification and Opportunity

A cornerstone of the UAE’s soft power success is its economic diversification strategy. Over recent decades, the country has reduced reliance on hydrocarbons while expanding sectors such as:

• Technology and artificial intelligence

• Finance and fintech

• Tourism and hospitality

• Logistics and aviation

• Renewable energy and sustainability

This diversified economic model has created strong growth opportunities, attracting multinational companies, entrepreneurs, and skilled professionals from around the world.

Humanitarian Leadership and Global Generosity

The UAE’s ranking as second globally in generosity reflects its strong commitment to humanitarian causes. The country is among the world’s leading donors of foreign aid relative to national income, supporting:

• Disaster relief operations

• Healthcare and education projects

• Food security initiatives

• Development programmes in emerging economies

These efforts enhance the UAE’s global image as a nation that prioritises compassion and shared responsibility.

Diplomatic Reach and Strategic Partnerships

Diplomacy plays a central role in the UAE’s soft power. Through strategic partnerships, peace initiatives, and mediation efforts, the country has positioned itself as a stable and reliable global actor.

The UAE maintains strong diplomatic relations across regions, acting as a bridge between East and West, and between developed and developing economies. Its balanced foreign policy approach strengthens trust and credibility on the international stage.

Cultural and Social Influence

Cultural openness and social development further reinforce the UAE’s soft power appeal. The country hosts a diverse, multinational population, creating an environment of tolerance, coexistence, and cross-cultural exchange.

Investments in arts, education, sports, and innovation hubs contribute to the UAE’s image as a modern, forward-looking society. International cultural events, museums, and global sporting tournaments further extend its influence beyond politics and economics.

What Strong Soft Power Means for the UAE’s Future

A high ranking in the Global Soft Power Index delivers tangible long-term benefits. For the UAE, strong soft power supports:

• Attracting global talent and skilled professionals

• Encouraging foreign direct investment

• Strengthening diplomatic and trade relationships

• Enhancing tourism and global brand appeal

• Expanding educational, cultural, and research partnerships

• Reinforcing its role as a global mediator and collaborator

In an increasingly interconnected world, soft power helps nations shape outcomes through cooperation rather than confrontation.

The UAE’s Development Model Gains Global Recognition

The UAE’s top-10 ranking validates its holistic development approach, where economic progress goes hand in hand with social stability, innovation, and international responsibility.

Global confidence in the UAE’s governance framework, regulatory environment, and long-term vision continues to grow. This trust underpins the country’s ability to act as:

• A regional business hub

• A global logistics and travel centre

• A diplomatic and humanitarian leader

Soft Power and the UAE’s Vision for the Future

Looking ahead, the UAE’s strong soft power foundation aligns closely with its long-term national visions, which prioritise:

• Sustainable economic growth

• Knowledge-based industries

• Human capital development

• Global cooperation and peace

As international challenges become more complex, countries with strong soft power are better positioned to lead, influence, and collaborate effectively.

Conclusion

The UAE’s ranking among the top 10 nations in the Global Soft Power Index marks a significant milestone in its global journey. Excelling in generosity, economic growth opportunities, and diplomatic influence, the country has demonstrated that its impact extends far beyond its borders.

This recognition reflects decades of strategic planning, investment in people and institutions, and a commitment to international engagement. As the UAE continues to strengthen its global partnerships and humanitarian efforts, its soft power is set to play an increasingly important role in shaping international perceptions and influence in the years ahead.