Air India and AI Express Showcase Bold Future at ATM Dubai 2025
The Arabian Travel Market (ATM) 2025 is shaping up to be a global celebration of travel innovation, and two airlines are ready to captivate audiences like never before. Air India and Air India Express, part of the Tata Group, are set to present a bold new chapter of their journeys at Dubai’s World Trade Centre. Through a perfect blend of tradition, technology, and storytelling, they aim to offer an unforgettable experience that captures their renewed spirit and ambitions.
A Pavilion of Possibilities: Where Tradition Meets Tomorrow
Stepping into the Air India and Air India Express pavilion at ATM 2025 will feel like stepping into the future of Indian aviation. Spanning more than 100 square metres, the booth has been meticulously designed to reflect a vibrant, modern identity while staying rooted in rich heritage.
Visitors will be greeted by a dynamic digital-first experience, a clear departure from static exhibitions of the past. With sleek designs, immersive displays, and interactive zones, the pavilion embodies the airlines’ ambitions to become not just carriers of passengers, but carriers of culture, innovation, and dreams. Every corner will tell a story — not just about where the airlines have been, but where they are determined to go.
The presence at ATM 2025 is not just an exhibit; it is a statement. It signals the dawn of a new era where Air India and Air India Express proudly carry India’s spirit onto the global stage with renewed confidence and creativity.
Virtual Reality Takes Flight: A350 Experience Like No Other
One of the crown jewels of the pavilion will be the Virtual Reality (VR) zone, offering visitors an extraordinary tour of Air India’s state-of-the-art Airbus A350 aircraft. Donning VR headsets, guests can embark on a virtual walk through the luxurious interiors of the plane, experiencing the sophistication and comfort that define Air India’s next generation of service.
This immersive encounter highlights how technology is now a cornerstone of Air India’s transformation journey, known as Vihaan.AI. The VR experience is designed not just to impress, but to create emotional connections — allowing visitors to imagine themselves aboard an aircraft where tradition meets modernity at 35,000 feet.
Beyond the A350, showcases of the newly refurbished Boeing 787-9 Dreamliner and Airbus A321 cabins will further demonstrate Air India’s commitment to offering world-class service, comfort, and innovation, as it continues its ambitious fleet renewal programme.
Tales of India: Celebrating Diversity Through Art and Culture
While innovation takes centre stage, Air India Express is ensuring that the colourful soul of India shines brightly through its “Tales of India” initiative. This exhibit will allow visitors to travel through India’s diverse culture without ever leaving Dubai.
The tails of Air India Express planes have long been canvases for vibrant regional art, and at ATM 2025, these designs come to life. Each motif tells a story, weaving a tapestry of traditions, colours, and histories from every corner of India. It’s a celebration of a country where every region sings a different song, yet together, they create a symphony.
By merging aviation with artistry, Air India Express not only enhances its brand identity but also builds a bridge between passengers and the spirit of India. It’s an emotional journey designed to inspire pride, curiosity, and connection.
The Inglish Dictionary: A Joyful Dive Into Indian Expressions
Adding a playful twist to the exhibition, Air India Express brings the newly launched “Inglish Dictionary” to the spotlight. This imaginative project is a fun and vibrant exploration of how India blends English with local dialects to create a language that is both unique and charming.
Wrapped in the traditional Sohrai art style, the Inglish Dictionary features popular desi expressions that have found their way into everyday conversations. It is more than a language showcase; it’s an experience that captures India’s humour, spontaneity, and creativity in daily communication.
Visitors will find themselves smiling, learning, and perhaps even adopting a few quirky expressions as they move through this cheerful corner of the pavilion. It’s an innovative way for Air India Express to connect emotionally with global travellers, showcasing India’s linguistic magic in a fun and memorable manner.
Gourmair Experience: A Digital Feast for the Senses
For many travellers, food is a vital part of the journey, and Air India Express understands this deeply. At ATM 2025, the “Gourmair” zone will tantalize visitors with a digital showcase of the airline’s celebrated inflight meals, highlighting the rich and diverse culinary heritage of India.
Through vivid displays, guests can explore an array of regional dishes, each crafted to bring comfort, flavour, and a sense of home at 30,000 feet. Gourmair is more than just food — it’s a culinary voyage across India’s landscapes, from the spicy kitchens of Kerala to the aromatic tandoors of Punjab.
This focus on quality, authenticity, and diversity in dining reflects the airlines’ broader commitment to excellence. At a time when passenger expectations are higher than ever, Air India Express is ensuring that every meal served is not just a dish, but a delightful experience.
Mapping the Future: Global Networks Expanding Horizons
A key feature at the pavilion will be an impressive network map, illustrating the extensive reach of Air India and Air India Express across the globe. It’s a visual testament to the progress and ambitions of these two carriers as they continue to connect people, cultures, and opportunities.
Currently, Air India operates 45 domestic and 43 international destinations, reaffirming its role as India’s global airline. Meanwhile, Air India Express serves 38 domestic and 17 international locations, focusing on affordable connectivity that does not compromise on quality.
In particular, the strong operational presence between the UAE and India — with Air India Express offering over 240 flights weekly — underscores the enduring bond between the two regions. The network map is not just a diagram; it is a promise of accessibility, convenience, and the growing role these airlines will play in shaping the future of global travel.
Big Announcements Await: Partnerships and New Market Strategies
Beyond the immersive displays, ATM 2025 will also serve as a platform for Air India and Air India Express to announce strategic developments that are poised to expand their global footprint. Among the anticipated announcements are new virtual interline partnerships designed to offer travellers more seamless journey options across continents.
In addition, updates on new General Sales Agents (GSAs) and Representative Agencies (RAs) in key global markets will be shared. These moves are part of a wider strategy to strengthen commercial reach, improve accessibility, and deliver enhanced value to travel partners and customers alike.
The focus remains clear: build stronger networks, embrace technology, and foster partnerships that elevate the customer experience. The announcements will signal not only expansion but also an unwavering commitment to staying relevant and competitive in a rapidly evolving travel landscape.
Crafting a New Chapter in Aviation with Creativity and Care
As the Arabian Travel Market 2025 unfolds, the Air India and Air India Express pavilion stands as a vibrant symbol of ambition, creativity, and transformation. It is a celebration of how two airlines, each with its unique strengths, are coming together to redefine the meaning of travel.
Their approach — blending technology with culture, innovation with heritage — offers a glimpse into an aviation future that is personal, inclusive, and inspiring. By participating in ATM 2025 with such energy and imagination, Air India and Air India Express show that they are not just adapting to change — they are leading it.
Travellers, trade partners, and industry leaders visiting the pavilion will walk away not just informed, but inspired. And in that inspiration lies the true spirit of aviation: the promise of new horizons, new journeys, and new dreams taking flight.
