Dubai Media Earns 2025 Great Place to Work® Certification, A Historic Milestone
Dubai, UAE — In a remarkable achievement that reinforces its reputation as a future-focused government entity, Dubai Media has officially been certified as a Great Place to Work® for 2025. This accomplishment marks the first time a government media institution in the UAE has received this globally recognized certification. It highlights Dubai Media’s strategic dedication to building a workplace culture that prioritizes people, drives innovation, and supports operational excellence. Awarded by Great Place to Work®, the global authority on workplace culture, the certification follows an in-depth, science-backed evaluation of employee trust, engagement, and organizational integrity. Dubai Media earned high marks across key dimensions, including trust, pride, fairness, camaraderie, and respect, demonstrating the strength of its workplace culture.
Dubai Media Sets the Standard for Government Media Excellence
Dubai Media’s recognition places it among leading government organizations both in the region and internationally. The certification reflects the success of its inclusive leadership model, transparent governance practices, and strong focus on employee development. Employees have expressed deep satisfaction, indicating that they feel valued, respected, and inspired by the organization’s commitment to building a positive work environment. This certification affirms Dubai Media’s dedication to aligning its workplace culture with Dubai’s ambition to be a global leader in media, creativity, and innovation.
A Culture Powered by People
Dubai Media’s success stems from its steadfast commitment to a people-first culture. The organization places human capital at the core of its strategy, ensuring that employees are empowered to innovate, collaborate, and contribute meaningfully to its mission. Shaikha Ahmad, CEO of the Human Resources Sector at Dubai Media, emphasized that the certification is a reflection of this vision. She highlighted that the institution’s culture enables creativity, accelerates performance, and drives value aligned with Dubai’s global aspirations. She noted that investing in human capital is not a cost but a catalyst for transformation, and every team member has played a vital role in achieving this milestone. Dubai Media continues to nurture a collaborative, agile, and empowered workforce that is ready to shape the future of government media.
Driving Dubai’s Vision of Global Media Leadership
This certification strengthens Dubai Media’s role in supporting Dubai’s vision to become a global hub for creative content, advanced media industries, and digital innovation. The organization’s focus on workplace excellence aligns with the city’s broader ambition to build a high-performing, human-centric government ecosystem. By fostering a workplace that attracts world-class talent and applies global best practices, Dubai Media contributes directly to establishing Dubai as a center for media excellence and creativity.
The Science Behind Great Place to Work® Certification
Great Place to Work® is a globally respected authority on workplace culture that operates in more than 57 countries, including the UAE. Its certification process is rigorous, relying on science-backed employee experience surveys and data-driven benchmarks that identify high-trust, high-performance organizations. Dubai Media’s achievement was based on its outstanding performance across areas such as employee trust, pride in their work, fairness in the workplace, camaraderie among colleagues, and mutual respect. The organization’s transparent policies, inclusive leadership, and focus on professional growth have created an environment where innovation and collaboration thrive. Employees have acknowledged the positive impact of these practices, praising Dubai Media’s commitment to open communication and accountability.
Leadership’s Role in Shaping Success
The certification reflects the impact of Dubai Media’s leadership in building a workplace where employees feel engaged, motivated, and valued. The leadership’s clear vision to position workplace culture as a driver of innovation and operational excellence has been instrumental in achieving this recognition. Through continuous investment in employee development, well-being, and inclusion, Dubai Media ensures that its workforce is ready to meet the challenges of the future and contribute meaningfully to the organization’s long-term goals.
A Commitment to Continuous Growth
Dubai Media sees this certification not as the final destination but as part of its ongoing journey of improvement. The organization remains committed to listening to its employees, adapting to their evolving needs, and enhancing its workplace practices. By focusing on continuous growth and innovation, Dubai Media ensures that it remains a workplace of choice that attracts, retains, and nurtures top talent. Its dedication to building a positive, high-trust environment positions it as a model for other public-sector organizations in the UAE and beyond.
Why This Certification Matters for Dubai and Beyond
The Great Place to Work® certification positions Dubai Media as a pioneer among government media entities in the UAE. It demonstrates how public-sector organizations can create work environments that foster trust, innovation, and performance while contributing to national development goals. The achievement sets a benchmark for excellence and serves as a powerful example of how workplace culture can be a strategic asset for government entities aiming to lead in their sectors.
