Dubai Press Club Equips Media Professionals with AI Expertise
Dubai has long been recognized as a global leader in innovation, technology, and media. With its world-class infrastructure, strategic investments in digital transformation, and forward-thinking leadership, the emirate continues to set benchmarks for the future of artificial intelligence (AI) and media development. As part of its commitment to staying ahead in the digital revolution, Dubai is empowering media professionals with cutting-edge AI skills to enhance storytelling and content creation.
Recently, the Dubai Press Club (DPC) hosted an advanced workshop titled “Generative AI and its Applications in Media”, offering journalists and content creators practical insights into AI-powered tools that are transforming the media industry. This initiative, held in collaboration with the Dubai Future Academy, reflects Dubai’s dedication to fostering technological growth across industries.
Dubai’s Vision for AI in Media and Digital Transformation
Dubai has emerged as a regional powerhouse in AI development, driven by ambitious national strategies such as the UAE Artificial Intelligence Strategy 2031. This vision positions AI as a key pillar in economic growth, governance, and technological advancement. AI is expected to contribute 13.6% to the UAE’s GDP by 2030, equivalent to nearly $100 billion, making the country one of the top three globally in AI’s economic impact.
Recognizing AI’s potential in revolutionizing media, Dubai is actively integrating AI-driven solutions across news platforms, broadcasting, and digital content creation. The Dubai Press Club’s AI-focused workshops ensure that media professionals stay at the forefront of this transformation, equipping them with the necessary skills to harness AI effectively.
DPC’s AI Workshop: A Hands-On Approach to AI-Powered Storytelling
The Generative AI workshop was led by Dr. Mohammed Qasem, Dean of the Dubai Future Academy and Board Member of the Digital School. His expertise in AI and digital education provided attendees with a comprehensive understanding of AI’s applications in journalism, content creation, and visual storytelling.
The three-hour interactive session introduced participants to AI tools for generating text, images, videos, and interactive content. Attendees gained practical experience in using AI-powered platforms to create high-quality articles, news reports, and digital visuals, allowing them to enhance productivity and storytelling in an increasingly competitive media landscape.
Maryam Al Mulla, Acting Director of the Dubai Press Club, emphasized the importance of AI literacy for journalists. “AI is now a vital media tool, and we are committed to equipping media professionals with the necessary skills to leverage its full potential,” she stated.
AI’s Impact on Arabic Media and Local Content Creation
A key focus of the workshop was AI’s role in enhancing Arabic media content. Historically, Arabic-language AI tools have lagged behind English-based models, creating challenges in content automation and language processing. However, with advancements in AI-driven Arabic translation, NLP (Natural Language Processing), and automated storytelling, the region is witnessing a significant shift in how Arabic media is produced and consumed.
The UAE, with its strong commitment to AI research and implementation, is leading efforts to develop high-quality Arabic AI models that can cater to the growing demand for digital content. The Dubai Press Club is playing an active role in training journalists to adopt AI-powered solutions that elevate Arabic storytelling, making it more accessible and engaging for regional and global audiences.
Responsible AI Use: Balancing Innovation with Ethical Journalism
While AI offers remarkable benefits in automating news generation, video editing, and content personalization, it also comes with ethical challenges. The workshop addressed concerns related to misinformation, deepfakes, and bias in AI-generated content.
Dr. Qasem highlighted the importance of responsible AI use, emphasizing that while AI can enhance efficiency, human oversight is essential to maintaining credibility and journalistic integrity. Participants discussed strategies for fact-checking AI-generated content, ensuring that technology is used ethically and transparently in journalism.
Dubai’s Commitment to AI Education and Future Media Training
The Dubai Press Club is spearheading a series of training programs aimed at upskilling media professionals in AI, digital storytelling, and data-driven journalism. Through collaborations with leading institutions such as the Dubai Future Foundation, these initiatives provide journalists with practical AI knowledge to navigate the evolving media landscape.
By investing in media technology education, Dubai ensures that its media industry remains competitive on a global scale. The emirate’s strategic location, strong digital infrastructure, and pro-innovation policies make it an ideal hub for media and AI-driven content creation.
Dubai: A Pioneer in AI-Driven Media Innovation
Dubai’s leadership in AI-driven media innovation is part of a broader vision to position the emirate as a global center for technology, business, and digital transformation. From smart city initiatives to AI-powered governance, Dubai continues to push the boundaries of what is possible in the digital age.
By equipping media professionals with AI expertise, Dubai ensures that its journalists are future-ready, capable of producing high-quality, engaging, and ethically sound content. With AI set to play a transformative role in global media, Dubai’s proactive approach serves as a model for other nations looking to integrate AI into their media landscapes.
The Dubai Press Club’s AI training programs mark a significant step forward in advancing the emirate’s digital media ecosystem, reinforcing Dubai’s position as a leader in AI-enhanced journalism and content creation.
