Dubai Salik Launches WhatsApp, App Upgrades for Easy Toll Management
Dubai drivers can now enjoy faster and simpler toll services as Salik, the emirate’s main toll operator, expands its digital services. Residents can renew vehicle insurance, check Salik balances, and pay tolls through WhatsApp or the upgraded mobile app—anytime, anywhere.
This move is part of Salik’s plan to make toll management easy and convenient. With millions of daily transactions across Dubai roads, these upgrades aim to save time and give drivers a smoother experience.
Salik Goes Digital: WhatsApp and App Updates
Salik has added WhatsApp and an upgraded mobile app to its digital platforms. These two channels join nine existing communication options, making it easier for drivers to manage toll accounts digitally.
The upgraded mobile app, launched in July, has already been downloaded nearly 90,000 times and has 800,000 active users. The new WhatsApp service is also popular, with 150,000 drivers receiving insurance renewal reminders through the platform.
“Customer comfort and digital convenience are our top priorities,” said Ibrahim Sultan Al Haddad, CEO of Salik. “We invest in smart, secure, and easy-to-use services to support Dubai’s digital transformation goals.”
Since January 2025, Salik’s digital channels have processed over 10.5 million transactions. Customer satisfaction has reached 92%, showing that drivers are quickly adapting to digital-first services.
Multiple Ways to Connect
Salik now offers nine ways for residents to manage accounts:
- Official website for account management
- Social media: Facebook, Instagram, LinkedIn, X
- Investor Relations App
- SMS notifications
- WhatsApp messaging
- Partnerships with RTA, Abu Dhabi Digital Authority, Digital Dubai, Careem, and 17 major UAE banks
These options ensure that drivers can choose the most convenient way to access Salik services.
Advanced Technology Behind the Scenes
Salik has invested in backend technology to improve service accuracy. The vehicle recognition system works with 99.9% accuracy, helping toll gates identify vehicles quickly and correctly.
The company is also expanding its Salik eWallet, allowing drivers to use it for more than toll payments. Features like digital insurance renewal, balance top-ups, and linked payments make the service smarter and more useful.
Easy-to-Use Mobile App Features
The upgraded Salik mobile app offers:
- Instant balance checks and payment history
- Insurance renewal reminders
- Multiple payment options, including Salik eWallet and bank cards
- Alerts for toll activity and account updates
- 24/7 access, so drivers can manage accounts anytime
With these features, residents don’t need to visit service centers, saving time and effort.
WhatsApp Channel: Simple and Direct
The WhatsApp service allows residents to get real-time updates about balances, payments, and insurance renewals. 150,000 users are already benefiting from instant notifications.
This channel also supports interactive messaging, letting users pay tolls or renew insurance directly in the chat. This creates a smooth, easy experience for everyone.
Putting Customers First
Salik focuses on making services simple and convenient. By improving digital channels and introducing new platforms, the company keeps drivers connected, informed, and in control.
High adoption of digital services, millions of monthly transactions, and rising customer satisfaction show that residents prefer online, fast, and easy toll management.
Partnerships Boost Service Quality
Salik works with RTA, Abu Dhabi Digital Authority, Digital Dubai, Careem, and major banks. These collaborations make it easier to pay tolls, manage accounts, and access services.
Integrating services across multiple platforms helps Salik provide reliable and convenient options while supporting Dubai’s smart city initiatives.
The Future of Toll Management
Salik is shaping the future of toll services in Dubai. Using AI-based vehicle recognition, mobile apps, and messaging platforms, the company is building a connected and smart transport system.
Residents can expect:
- Faster processing at toll gates
- Better control over toll accounts
- Integrated digital payments
- Continuous improvements based on feedback
These initiatives support Dubai’s vision of a smart, efficient, and digital transport network.
Benefits for Daily Drivers
Drivers save time and effort by using digital tools instead of visiting service centers. They can monitor accounts, pay tolls, and renew insurance from anywhere.
Cashless and contactless options also make transactions safe, fast, and convenient, aligning with global trends in smart transportation.
Salik’s Vision
Salik aims to make toll management simple, secure, and customer-friendly. By using technology, expanding digital platforms, and connecting services across apps and messaging platforms, the company leads Dubai’s smart mobility revolution.
CEO Ibrahim Sultan Al Haddad said, “Our goal is to deliver easy, intelligent services that meet Dubai residents’ needs and support the city’s digital transformation.”
With ongoing improvements in technology and user experience, Salik is shaping the future of digital toll management in the UAE.
