Dubai’s much-loved outdoor market experience, e& MOTB (Market Outside The Box), has officially returned for the Dubai Shopping Festival 2026, bringing together shopping, food, music and community vibes in one vibrant open-air destination. Running from January 1 to January 11, 2026, the market is completely free to enter, making it one of the most accessible and family-friendly attractions of the festival season.
Hosted at the creative heart of the city, Dubai Design District (d3), e& MOTB returns for its 13th edition, promising an even richer mix of retail pop-ups, street food, live DJ sets, full-scale concerts, workshops and children’s activities. As a result, both residents and visitors are flocking to the venue to soak up the festive atmosphere.
This article explores what makes e& MOTB special, what to expect at the 2026 edition, why it has become a Dubai Shopping Festival favourite, and how it reflects Dubai’s growing reputation for outdoor lifestyle experiences.
What Is e& MOTB and Why It Stands Out
e& MOTB, short for Market Outside The Box, is an open-air retail and entertainment concept that blends shopping, culture, food and music into one immersive experience. Unlike traditional malls or ticketed events, MOTB offers free entry and encourages visitors to wander, explore and enjoy at their own pace.
The market features dozens of stalls and pop-ups from local entrepreneurs, homegrown brands and international vendors. Visitors can browse fashion, beauty products, accessories, art pieces, handmade goods and quirky collectibles, all while enjoying live entertainment and street food.
What truly sets e& MOTB apart, however, is its relaxed and inclusive atmosphere. Rather than focusing only on retail, the market functions as a social and cultural gathering space, where people come together to eat, listen to music, attend workshops and spend time outdoors.
A Dubai Shopping Festival Favourite
Over the years, e& MOTB has become one of the most anticipated attractions of the Dubai Shopping Festival. While DSF is famous for discounts, mall promotions and retail events, MOTB offers something different — an experience-driven destination that blends leisure and creativity.
During the day, the market buzzes with families, shoppers and tourists. As evening approaches, the atmosphere shifts into a lively night-time scene with concerts, DJ sets and performances. Consequently, many visitors return multiple times during the festival period.
Importantly, the free-entry model ensures that everyone can participate, regardless of budget. This accessibility has played a major role in MOTB’s growing popularity.
When and Where to Visit e& MOTB 2026
The 2026 edition once again takes place at Dubai Design District (d3), a location known for fashion, art, architecture and innovation. The open layout, pedestrian-friendly spaces and modern skyline make it an ideal setting for a large outdoor market.
Key Event Details
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Dates: January 1–11, 2026
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Location: Dubai Design District (d3)
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Entry: Free
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Parking: Free parking available
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Opening Hours: Daytime through late evening (varies by day)
Because of its central location, visitors can easily combine a trip to e& MOTB with other DSF events, nearby cafés, galleries and restaurants.
Food and Drink: One of the Biggest Attractions
One of the strongest reasons people keep returning to e& MOTB is its diverse food and beverage offering. The 2026 edition features a wide selection of cuisines, flavours and concepts that cater to every taste.
From gourmet burgers and global street food to desserts, specialty coffee and artisanal drinks, the market’s food zone offers endless choices. Whether you’re after vegan dishes, fusion cuisine or indulgent late-night treats, there is something for everyone.
Moreover, many of the vendors are UAE-based startups and small businesses, giving visitors the chance to discover emerging food concepts and support local entrepreneurs. With more than 90 retail and F&B brands participating, the event acts as a launchpad for creative culinary ideas.
Live Entertainment and Free Concerts
Beyond food and shopping, live entertainment sits at the heart of the e& MOTB experience. Throughout the 11-day event, visitors can enjoy daily performances, DJ sets and full-scale concerts — all included with free entry.
Headline Concerts at e& MOTB 2026
Two major international artists headline this year’s free concerts:
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DYSTINCT, known for his Afrobeats and R&B sound, performed on January 2, 2026
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Lvbel C5, a chart-topping Turkish rap artist, headlines on January 10, 2026
In addition, the daily schedule features local DJs, live bands, dance performances, competitions and community showcases. As a result, visitors are rarely without entertainment, especially during evening hours.
Activities and Workshops for Families and Children
e& MOTB is designed to be family-friendly, offering a wide range of activities for children and teenagers alongside adult-focused entertainment.
Across the market, visitors can find:
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Creative art and craft workshops
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Interactive dance and performance shows
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Friendly stage competitions
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Dedicated kids’ entertainment zones
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Immersive installations and photo spots
These activities give families reasons to stay longer and explore more. Parents can shop or relax while children engage in creative and interactive experiences.
The Evolution of e& MOTB Over the Years
Since its early editions, e& MOTB has grown significantly in size, scope and popularity. What began as a modest outdoor market has evolved into one of DSF’s flagship experiences.
Each year, organisers refine the concept by adding more vendors, improving stage programming and introducing new immersive elements. Consequently, the event now attracts a diverse audience, including tourists, creatives, families and young professionals.
This growth mirrors Dubai’s broader cultural strategy — supporting small businesses, encouraging creative industries and offering experiences that go beyond traditional retail.
Supporting Local Businesses and Creative Talent
A key objective of e& MOTB is to support the local creative economy. Many participating vendors are homegrown brands, designers, artists and food entrepreneurs who benefit from exposure to large and diverse crowds.
For small businesses, the market provides:
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High footfall and visibility
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Direct customer interaction
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Opportunities to test new products
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Brand recognition during a major citywide festival
As a result, e& MOTB plays an important role in nurturing Dubai’s startup and creative ecosystems.
The Vision Behind e& MOTB
The event is typically organised by Dubai Festivals and Retail Establishment (DFRE) in collaboration with sponsors and partners. The core vision centres on community engagement, creativity and accessibility.
Rather than focusing purely on commerce, the organisers aim to create spaces where people connect, relax and experience culture together. This philosophy explains why e& MOTB continues to feel welcoming, vibrant and inclusive year after year.
Tips for First-Time Visitors
If you’re planning your first visit to e& MOTB, a little preparation can enhance the experience.
Helpful Tips
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Arrive early if you want to explore food stalls before crowds build
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Wear comfortable shoes, as the venue is spread out
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Visit in the evening for live music and performances
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Bring cards or digital payment options for food and shopping
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Check the daily programme, as performances vary each day
Why e& MOTB Matters to Dubai’s Lifestyle Scene
e& MOTB reflects Dubai’s shift toward experience-based leisure. While the city is famous for malls and luxury shopping, outdoor events like this highlight a different side of urban life — one focused on creativity, community and open spaces.
By offering free access, diverse entertainment and support for local businesses, the market strengthens Dubai’s reputation as a city that values inclusivity and cultural expression.
Conclusion
The return of Dubai’s e& MOTB Market Outside The Box for the 2026 Dubai Shopping Festival brings together everything residents and visitors love about the city — creativity, food, music and community — in one dynamic outdoor setting.
With free entry, free parking, a huge selection of food vendors, live concerts, workshops and family-friendly activities, e& MOTB remains one of DSF’s standout attractions. Whether you’re a foodie, music lover, shopper or simply looking for a relaxed evening out, the market offers an experience that feels uniquely Dubai.
As the city continues to invest in outdoor events and cultural experiences, e& MOTB stands as a reminder that some of the best moments come from open spaces, shared experiences and vibrant community energy.
