Emirates and AC Milan Extend Historic Partnership for Global Football

Emirates and AC Milan have renewed their long-standing partnership, continuing a collaboration that began in 2007. This deal ensures Emirates remains the Principal Partner, Official Airline Partner, and Official Men’s Jersey Partner of the iconic Italian club. The renewed agreement demonstrates the strong ties between two globally recognized brands, connecting football fans and travelers worldwide. It highlights Emirates’ continued commitment to supporting football on a global scale while strengthening its presence in Europe, the Middle East, and beyond.

Over the years, this partnership has gone far beyond a simple sponsorship deal. It has created shared experiences for millions of fans, connected communities across continents, and celebrated football as a sport that brings people together. The renewed partnership also focuses on youth development, global fan engagement, and innovative initiatives that reflect the evolving relationship between aviation and sports.

A Partnership Built on Excellence:

The Emirates and AC Milan collaboration is a perfect example of how two organizations can build a partnership based on shared values. For more than 15 years, the alliance has stood for excellence, quality, and global reach. Emirates, a leading airline, and AC Milan, one of Italy’s most successful football clubs, have consistently worked together to create memorable experiences for fans and customers.

This collaboration has helped AC Milan strengthen its international brand presence while allowing Emirates to showcase its global network and premium services. The partnership reflects a shared commitment to innovation, professionalism, and engaging fans at every level. Both brands aim to inspire football enthusiasts, young players, and travelers around the world.

Key Highlights of the Renewal:

• Jersey Branding:

  Emirates’ famous ‘Fly Better’ logo will continue to appear on AC Milan’s Men’s First Team shirts. Fans will see the logo in all major competitions, including Serie A, Coppa Italia, UEFA tournaments, FIFA competitions, and international friendly matches. This visibility ensures that Emirates’ brand reaches millions of football fans globally while strengthening its association with one of the world’s most prestigious clubs.

• Supporting Youth Talent:

  Emirates is now extending its support to AC Milan Academy youth players. This initiative highlights the airline’s commitment to developing future football talent. By investing in young players, Emirates and AC Milan aim to nurture the next generation of football stars and encourage participation in the sport from a young age. The program also emphasizes the importance of grassroots football in building a sustainable and thriving sports culture.

• Fan Engagement:

  Fans around the world will benefit from the renewed partnership. Emirates will provide exclusive digital content, premium experiences, and hospitality opportunities that bring supporters closer to their favorite team. From virtual interactions with players to behind-the-scenes access at matches, fans will enjoy unique ways to engage with AC Milan, no matter where they are in the world.

• Global Initiatives:

  The partnership will also introduce innovative initiatives, including fan watch parties in major international cities. These events will allow supporters to come together, celebrate their passion for AC Milan, and experience the excitement of matches in a communal setting. This strategy strengthens AC Milan’s global fan network and gives Emirates an opportunity to connect with audiences across different regions.

Leadership Statements:

• Sir Tim Clark, President of Emirates Airline:

  “We are proud to extend our partnership with AC Milan. This collaboration, built on shared values and commitment to excellence, has created unforgettable experiences for fans around the world. By connecting Milan and other Italian cities to the world through Dubai, we are bringing Rossoneri fans across our global network closer to their favorite club and players.”

• Maikel Oettle, Chief Commercial Officer of AC Milan:

  “Our renewed partnership with Emirates is one of football’s most admired collaborations. Emirates continues to stand by our side, helping us strengthen our club while connecting new generations of fans globally. This partnership demonstrates the power of combining sports and aviation to create experiences that go far beyond the pitch.”

Financial Significance:

The renewed deal is valued at approximately €100 million over five years, which equates to around €20 million per season. This substantial investment highlights the strategic importance of the partnership for both Emirates and AC Milan. It also reflects how football sponsorships have become a significant tool for global brand exposure, creating mutually beneficial opportunities for companies and sports clubs alike.

By investing in this long-term partnership, Emirates reinforces its position as a leader in international sports sponsorship. AC Milan benefits from the financial support, brand visibility, and global connections provided by the airline, ensuring the club remains competitive both on and off the pitch.

Boosting Global Presence:

Emirates will enjoy extensive brand exposure through LED displays at stadiums and training centers during all home matches. Fans watching live games in Italy and around the world will encounter Emirates’ branding, strengthening its association with football excellence.

Additionally, AC Milan has expanded its presence in the Middle East with a new office in Dubai. This hub supports the club’s commercial and communication strategies across the region and serves as a center for fan engagement initiatives. By connecting with a global audience, AC Milan can grow its international fanbase while Emirates reinforces its position as a top-tier airline with strong ties to sports.

A Legacy of Football and Aviation:

Emirates has a strong and growing portfolio in football sponsorship. In addition to AC Milan, Emirates partners with several top European clubs, including Real Madrid, Arsenal FC, Benfica SL, Olympique Lyonnais, and FC Bayern Munich. The airline also serves as the Title Partner of The Emirates FA Cup and supports local football initiatives in the UAE, such as the UAE Pro League and Al Ain FC’s training jerseys for the 2025/26 season.

The partnership with AC Milan began in 2007 and evolved over time. Emirates became the club’s official jersey sponsor in the 2010/11 season. In 2024, Emirates unveiled a special A380 aircraft livery celebrating AC Milan’s 125th anniversary, showcasing the deep bond between the two brands. This milestone highlighted how football and aviation can work together to create iconic moments that resonate with fans and travelers worldwide.

Fan Benefits and Experiences:

Fans are at the heart of this partnership. With exclusive digital content, immersive experiences, and global watch parties, Emirates and AC Milan are creating new ways for supporters to engage with the club. Whether through interactive events, behind-the-scenes tours, or premium hospitality, fans can enjoy a closer connection with their favorite team.

The partnership also focuses on younger audiences. AC Milan Academy players gain access to Emirates’ global platform, which helps inspire the next generation of footballers. By emphasizing youth development and community engagement, the partnership fosters a long-term vision for football growth.

Shared Vision and Values:

The Emirates–AC Milan partnership is rooted in shared values. Both organizations prioritize excellence, innovation, and global connectivity. Together, they have demonstrated how brands from different industries—aviation and sports—can create meaningful experiences that go beyond traditional sponsorship.

Through this collaboration, Emirates and AC Milan continue to inspire fans worldwide while promoting the sport’s growth and expanding the club’s reach to new international markets. The partnership reflects a forward-thinking approach, combining football, travel, and fan engagement to create lasting value for supporters and stakeholders alike.

Looking Ahead:

The future of this partnership is bright. Emirates and AC Milan will continue to explore innovative fan engagement strategies, expand youth development initiatives, and strengthen their presence in key international markets. By leveraging technology, digital platforms, and premium experiences, the two brands aim to maintain their leadership in global football sponsorship.

This partnership also demonstrates how football sponsorships can drive global brand growth while creating positive experiences for fans. Emirates and AC Milan are setting an example of how sports and business can work together to connect people, inspire talent, and celebrate shared passions on a global scale.