The United Arab Emirates (UAE) stands as a beacon of economic prosperity and innovation in the Middle East. Over the past few decades, the country has transformed from a primarily oil-dependent economy into a thriving hub for business, technology, and finance. With a strong vision for the future, the UAE continues to empower its citizens by fostering entrepreneurship and providing robust financial support to emerging businesses. One of the leading institutions driving this economic growth is Emirates NBD, a prominent banking group in the Middle East, North Africa, and Türkiye (MENAT) region.
In a bid to further support local entrepreneurs, Emirates NBD has announced the launch of a groundbreaking new banking solution tailored specifically for businesses owned by UAE Nationals. This initiative reflects the bank’s deep-rooted commitment to fostering economic growth and supporting the Emirati entrepreneurial landscape.
A Tailored Banking Proposition for Emirati Businesses
The newly introduced “Emirati Business” package is designed to provide UAE National business owners with enhanced banking services and benefits, catering to their financial needs while empowering them to achieve their business aspirations. Recognizing the significance of Emirati-owned enterprises in driving economic diversification, Emirates NBD has carefully curated this offering to align with the unique demands of UAE-based entrepreneurs.
Business owners who enroll in the Emirati Business package can now open their accounts digitally with ease, minimizing the paperwork and administrative burden typically associated with traditional banking processes. Moreover, the new package offers an attractive minimum balance threshold of AED 25,000, making it accessible for small and medium-sized enterprises (SMEs) looking to establish and expand their operations.
In addition, Emirates NBD is waiving the fall-below fees for the first six months, enabling entrepreneurs to manage their finances more efficiently without the concern of unnecessary charges. This incentive is particularly beneficial for new businesses in their early stages, allowing them to focus on growth without financial constraints.
Financial Benefits and Incentives for Emirati Business Owners
Understanding the financial challenges faced by startups and SMEs, Emirates NBD has incorporated several advantages into the Emirati Business package. Customers who opt for this banking solution will gain access to preferential fees and reduced charges on essential banking services, ensuring cost-effectiveness and financial sustainability.
Additionally, business owners will benefit from exclusive, discounted interest rates on business vehicle loans. This feature is especially valuable for entrepreneurs who require transportation solutions to support their operations, whether for logistics, deliveries, or business-related travel.
Moreover, to facilitate seamless financial transactions, Emirati Business customers will receive free online local and international remittances through Emirates NBD’s businessONLINE platform. This state-of-the-art digital banking service simplifies cross-border transactions, allowing businesses to efficiently manage their cash flow and expand their reach beyond the UAE.
The UAE’s Vision for Entrepreneurship and Innovation
The UAE government has long championed entrepreneurship as a key driver of economic progress. Under initiatives such as Vision 2030 and the National Agenda, the country continues to invest in innovation, infrastructure, and financial empowerment to support Emirati entrepreneurs. Programs like the Khalifa Fund for Enterprise Development and Dubai SME provide essential funding and mentorship, ensuring that businesses owned by UAE Nationals have the resources they need to succeed.
Emirates NBD’s Emirati Business package aligns perfectly with this national vision. By providing tailored financial solutions, the bank is not only supporting local businesses but also contributing to the UAE’s broader goal of economic diversification and sustainable growth. The package serves as a stepping stone for Emirati entrepreneurs to expand their ventures both locally and globally.
Leadership Insights on the Emirati Business Initiative
Speaking on the launch of the new product, Rohit Garg, Group Head of Business Banking at Emirates NBD, emphasized the bank’s role in advancing the UAE’s economic progress. He stated:
“As a national banking group, Emirates NBD deeply commits to the UAE Vision and the creation of considerable value for our stakeholders to advance the Nation’s progress. Our Emirati Business package is a curated proposition with tailored offerings for Emirati businesses to thrive and accelerate their growth to the next level. We hope this new proposition helps UAE Nationals to innovate and create excellence in their entrepreneurial journeys.”
Hamad Zayed, Head of Client Relationship, Business Banking at Emirates NBD, also highlighted the importance of aligning the bank’s services with the specific needs of Emirati entrepreneurs. He remarked:
“We have offered a banking platform that aligns with their banking and lifestyle needs, based on targeted research. As a homegrown financial institution, we are focused on empowering UAE Nationals by anticipating their business needs and offering innovative offerings.”
Emirates NBD’s Continued Financial Strength and Growth
The launch of the Emirati Business package comes at a time when Emirates NBD continues to demonstrate robust financial performance. In 2024, the bank reported impressive net profits after tax, amounting to AED 23 billion, while its total income reached AED 44.13 billion. These figures underscore the bank’s financial strength and its ability to invest in new initiatives that support local businesses and the broader UAE economy.
Emirates NBD’s success can be attributed to its strategic focus on digital transformation, customer-centric solutions, and sustainable banking practices. By leveraging its extensive expertise and resources, the bank is well-positioned to offer value-driven products that cater to the evolving needs of Emirati entrepreneurs.
The Future of Business Banking for UAE Nationals
With the introduction of the Emirati Business package, Emirates NBD is setting a new benchmark for business banking in the UAE. By offering a comprehensive suite of financial solutions, the bank is not only supporting Emirati business owners but also contributing to the nation’s long-term economic development.
As the UAE continues to prioritize entrepreneurship and innovation, initiatives like this will play a crucial role in enabling local businesses to scale, compete, and succeed in an increasingly dynamic marketplace. Emirates NBD’s proactive approach to addressing the unique financial needs of Emirati entrepreneurs reaffirms its commitment to fostering a thriving business ecosystem in the UAE.
Emirati Business Banking: A New Era of Financial Empowerment
The United Arab Emirates is a land of opportunity, where ambitious entrepreneurs can turn their visions into reality with the right support and financial resources. Emirates NBD’s latest offering is more than just a banking product—it is a testament to the bank’s dedication to empowering UAE Nationals and strengthening the local economy. By providing tailored financial solutions, competitive incentives, and seamless digital banking experiences, the bank is paving the way for Emirati entrepreneurs to achieve their business goals.
As UAE Nationals continue to shape the country’s economic future, Emirates NBD remains a steadfast partner, committed to providing the financial support and expertise needed to turn business aspirations into reality. The Emirati Business package marks a significant step forward in the bank’s mission to drive progress and innovation within the UAE’s entrepreneurial landscape.
