Emirates NBD Zero-Fee Trading Hits AED 5 Billion Milestone
Emirates NBD has reached an important milestone. It has been one year since the bank launched its zero-transaction-fee initiative for trading UAE-listed stocks through its popular digital wealth platform called ENBD X. This initiative allows people to buy and sell shares without paying any commission fees. Since it started on August 26, 2024, this program has changed how many people invest in the UAE by making trading easier, cheaper, and faster.
Because of this offer, thousands of investors have taken part in trading on the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX), and Nasdaq Dubai. So far, customers have made over 300,000 trades without paying any fees. The total value of all these trades has gone beyond AED 5 billion (around USD 1.36 billion). This shows a big change in the way regular people invest, helping the UAE’s financial markets grow.
Making Local Markets More Accessible
Before this zero-fee trading option, many people were hesitant to invest in stocks because of the fees involved. Emirates NBD removed this barrier by letting people trade without any commission. This is great news for first-time investors, young workers, and even everyday savers who want to grow their money.
Through ENBD X, investors can access more than 150 UAE-listed companies. These include big names in banking, real estate, telecom, and energy. The app is simple to use and allows people to open accounts quickly without filling out lots of paperwork.
The platform also sends price alerts, so investors know when their stocks reach certain values. This helps them make smart decisions quickly. ENBD X combines banking and investing in one app, so people can manage their money all in one place.
Supporting the UAE’s Vision
This zero-fee trading initiative fits well with the UAE government’s plan called “We the UAE 2031”. This plan wants more people to take part in financial markets and help the economy grow in a healthy way. Emirates NBD’s program makes investing easy and fair, which supports this national goal.
Marwan Hadi, who leads Retail Banking and Wealth Management at Emirates NBD, said:
“We are happy that so many customers have joined this zero-fee trading program on ENBD X. It has helped people invest more in local companies, made investing affordable, and supported the growth of the UAE economy.”
Helping Small Investors and the Economy
Removing fees means that more people feel comfortable investing in the stock market. This creates a stronger group of retail investors and makes the market less dependent on big institutions. When more people trade, the market becomes more active and stable.
This trend also encourages banks and financial companies to create better products for investors. It helps everyone save and grow their money in smart ways.
Introducing Fractional Bonds
In addition to zero-fee stock trading, Emirates NBD recently added fractional bonds to the ENBD X platform. This means investors can buy parts of bonds, making it easier for them to invest in safer, fixed-income products.
This new option gives customers more ways to invest, helping them build a well-rounded portfolio and save for the future.
What Makes ENBD X Different?
ENBD X is special because it combines everyday banking with investing in one easy-to-use app. Some key features are:
- Trade UAE stocks without paying any commission
- Open accounts instantly and digitally
- Get real-time updates and trade stocks immediately
- Set custom alerts for stock prices
- Manage banking, investments, and advice in one place
- This makes managing money simple and stress-free.
Positive Market Reaction
The response from investors has been very positive. Over 300,000 trades prove that many people trust the platform and enjoy the benefits of commission-free trading.
This is important for the UAE market because more investors lead to better price stability and healthier markets. It also encourages long-term saving and investing habits.
Supporting the UAE’s Financial Markets
This success helps grow the UAE’s stock markets. More investors mean more trading activity, which leads to better market depth and strength.
With more retail investors involved, foreign investors find the UAE market more attractive. This helps bring more money into the country and supports new financial products.
Boosting Local Business Growth
When more people invest in UAE companies, those companies have more money to expand and improve. This creates jobs and drives the economy forward.
The relationship between investors and businesses is important for the country’s overall economic health.
Emirates NBD’s Zero-Fee Trading Boosts Financial Inclusion
Emirates NBD’s zero-fee trading program on ENBD X has changed the investment landscape in the UAE. By allowing commission-free trading, the bank has made investing possible for many more people.
The platform offers a full digital experience, combining banking and investing in one app, which makes life easier for users. With new products like fractional bonds, Emirates NBD plans to continue helping people grow their wealth.
