Haileysus Girma: Transforming Ethiopia’s Real Estate Landscape Through Vision, Trust, and Innovation

Early Beginnings in Real Estate Marketing

In a country where real estate has long been riddled with opacity, inconsistent quality, and fragmented service, Haileysus Girma stands out as a beacon of change. As the founder and CEO of Private Center Real Estate and Central Hills Real Estate Development, he has emerged as one of Ethiopia’s most trusted and forward-thinking real estate leaders.

Haileysus began his journey in the field of real estate marketing and sales. Early on, he identified a gap that others overlooked ; the Ethiopian property market lacked the trust, transparency, and client-centric approach that are essential for long-term growth and investor confidence. Rather than seeing this as a limitation, Haileysus saw an opportunity. Through relentless effort, data-driven strategies, and an unwavering focus on client satisfaction, he built a solid reputation that now precedes the projects he leads.

Building a Business on Integrity and Trust

Haileysus’s entry into real estate was more than a business decision; it was a mission to bring integrity and structure to a market that was largely unregulated. His first steps into property marketing gave him deep insights into buyer behaviors, market dynamics, and the challenges buyers face in securing quality investments. These experiences laid the foundation for his approach: a focus on professionalism, accountability, and innovation.

As a marketer, he developed an instinct for positioning projects effectively and building authentic connections with clients. But more than just closing deals, Haileysus quickly realized that clients were looking for something deeper, someone they could trust. This realization became a defining moment in his career.

The moment he realized clients trusted him more than the projects themselves shaped his leadership. It showed him how personal branding and professionalism could drive massive business growth.

Establishing Private Center Real Estate

Founded with a vision to deliver more than just transactions, Private Center Real Estate became Haileysus’s first major entrepreneurial venture. What started as a real estate marketing and sales agency soon evolved into a multi-division enterprise offering a broad spectrum of property-related services.

Today, Private Center operates in four key business areas, reflecting its expansive growth and commitment to client needs. Under Haileysus’s leadership, the company has become synonymous with credibility, quality, and strategic growth. It has served a diverse clientele from individual homebuyers to large-scale investors and continues to innovate in how it markets, manages, and sells real estate in Ethiopia.

A Client-Centered Philosophy

One of his most important strategies has been to build lasting relationships, rather than just secure short-term profits. In a market often characterized by aggressive sales tactics, Haileysus chose a different path: slow, steady, and focused on long-term trust.

He advises young entrepreneurs to start small, but think big. He believes consistency beats talent. He encourages them not to just chase quick profits but to build trust, stay sharp, and never stop learning from the market and clients.

Expanding into Real Estate Development

With the experience and insights gained from Private Center, Haileysus took a bold next step into real estate development. He founded Central Hills Real Estate Development to bring his vision for high-quality, client-focused development projects to life. The company quickly gained momentum, managing two flagship projects in two of Addis Ababa’s most sought-after locations: Bole and Bisrate Gabriel.

These developments stand as physical representations of the values Haileysus holds dear transparency in operations, thoughtful design, and consistent delivery. Each project is curated not only to offer premium living spaces but also to redefine what buyers can expect from the Ethiopian real estate market.

Overcoming Industry Challenges

The path has not been without challenges. Ethiopia’s real estate industry, like many emerging markets, is marked by volatility, legal ambiguities, and fluctuating economic conditions. Trust is often in short supply, and navigating the landscape requires a unique blend of patience, agility, and strategic foresight.

Haileysus tackled these hurdles head-on. He embraced data-driven marketing to gain insights into market shifts and consumer demands. More importantly, he maintained a strong focus on delivering results for clients. By sticking to clear principles such as integrity in communication, consistency in service, and long-term value creation, he gradually overcame industry skepticism and built a strong, loyal client base.

Limited trust in real estate and unpredictable economic conditions were major hurdles. Haileysus focused on building a solid reputation, using data-driven marketing, and delivering exceptional client service to gain credibility and results.

The Core Values That Drive Leadership

At the core of Haileysus’s business philosophy are four essential values: transparency, consistency, innovation, and a client-first mindset. These principles shape the way his companies operate, hire, and grow.

He insists on clear, honest communication with clients, even when it means tough conversations. He believes in consistent quality across all levels of service, whether it’s a marketing campaign or a full-scale development. Innovation is a constant driver in how properties are marketed, how client service is delivered, and how projects are designed. Above all, the client always comes first.

He believes in building long-term trust, not just making short-term deals. That’s how he believes real growth happens and how he contributes to changing the game in the industry.

A Vision for the Future of Real Estate

Looking ahead, Haileysus envisions a more organized, transparent, and tech-driven real estate market in Ethiopia. He sees enormous potential for the industry to mature and align with international standards, especially in areas like digital property management, verified listings, and investment transparency.

His long-term goal is not just to grow his businesses, but to influence the industry at large. Through leadership, advocacy, and example, he aims to bring in better systems and elevate the expectations of buyers and developers alike.

His vision also extends beyond Ethiopia. He is actively exploring opportunities in neighboring African markets, including Rwanda and Ghana. These countries, like Ethiopia, are in the early stages of building modern real estate ecosystems, and Haileysus sees room for significant impact.

He is currently leading two high-profile developments under Central Hills in Bole and Bisrate Gabriel. These align with his mission to become a leading developer in Ethiopia and later expand into African markets like Rwanda and Ghana.

Empowering the Next Generation

As a leader who built his path from the ground up, Haileysus often finds himself mentoring the next wave of professionals and entrepreneurs. His advice is rooted in real-world experience and emphasizes discipline over hype.

He encourages young professionals to start with what they have and build momentum gradually. He stresses the importance of learning the business deeply, treating every client like a long-term partner, and staying resilient when the journey gets tough.

For Haileysus, real estate isn’t just about properties ,it’s about people. If trust is built, he believes, anything can be built.

Connect With Haileysus Girma

To follow Haileysus Girma’s work or connect with him directly, his platforms provide insight into his ongoing projects and professional journey

Website: www.pvtcenter.com
Facebook: Private Center Real Estate
Instagram: @pvt_center
TikTok: @pvt.center