Sheikh Hamdan Launches ‘Barwa’ for Inclusive Real Estate in Dubai

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, has officially launched the ‘Barwa’ initiative, a transformative program designed to assist senior citizens and People of Determination in managing their real estate assets with ease and independence. This collaboration between the Dubai Land Department (DLD) and the Community Development Authority (CDA) marks a significant step towards enhancing the quality of life for these communities through specialized services and solutions.

The initiative, which carries the slogan “You are valuable and should always be appreciated,” aims to provide comprehensive support to these underserved segments of society, allowing them to manage their real estate more effectively. It is a socially responsible program that prioritizes the well-being and dignity of senior citizens and People of Determination, aligning with the UAE’s broader vision for a more inclusive and sustainable society.

The ‘Barwa’ Initiative: Empowering the Community

Launched during a grand ceremony at the Dubai Land Department, the ‘Barwa’ initiative is a first-of-its-kind social real estate program in the region. Its primary objective is to empower senior citizens and People of Determination in Dubai by simplifying the process of managing real estate assets. The program not only facilitates easy access to real estate services but also aims to strengthen family bonds and foster social stability.

The initiative aligns with Dubai’s ambitious goals of improving accessibility, inclusivity, and enhancing the overall quality of life for all citizens. By focusing on human-centric service delivery, the ‘Barwa’ program provides a blend of digital, on-site, and advisory services tailored specifically to the needs of its target groups.

A Vision for Human-Centered Service Delivery

One of the key aspects of the ‘Barwa’ initiative is its focus on delivering real estate services from a human-centered perspective. The program is not just about providing services; it’s about creating a seamless experience for beneficiaries, ensuring that they are supported at every stage of their real estate journey. The initiative offers a range of services that are both digital and on-site, enabling seniors and People of Determination to access real estate services in a manner that suits their unique needs.

The program supports the Dubai Social Agenda 33 and the Real Estate Sector Strategy 2033, with an emphasis on enhancing social inclusion and providing equal opportunities for all members of society. It is also a testament to the strong collaboration between government entities and the private sector, reflecting Dubai’s commitment to sustainable development and community empowerment.

Key Partnerships and Collaborations

The success of the ‘Barwa’ initiative relies heavily on the strong partnerships between the Dubai Land Department, the Community Development Authority, and several real estate companies. During the launch ceremony, a series of cooperation agreements were signed between DLD, CDA, and four major real estate firms, namely Harbour Real Estate, On Plan Real Estate, Al Ruwad Real Estate, and SBK Real Estate. These partnerships will ensure that the initiative has the necessary resources and expertise to deliver high-quality services to its beneficiaries.

Additionally, dedicated service centers such as Afnan and Al Tabou will play a vital role in providing support to senior citizens and People of Determination, further enhancing the accessibility and efficiency of the program.

The Pillars of the ‘Barwa’ Program

The ‘Barwa’ initiative is built on several core pillars, each designed to meet the unique needs of its target audience. These pillars ensure that the program is flexible, accessible, and comprehensive in its approach.

Mobile and Field Services

The ‘Al Taresh’ service enables dedicated units to visit beneficiaries at their homes, assisting them with real estate transactions without the need to travel. This service is critical in ensuring that senior citizens and People of Determination can manage their real estate assets in the most convenient manner possible.

Digital Services

The ‘Al Kaitoob’ platform provides a fully digital interface for property management, complete with accessibility features designed for users with disabilities. This digital service allows beneficiaries to manage their properties remotely, ensuring greater independence and ease of access.

Real Estate Advisory Services

A dedicated team of experts offers financial and real estate advisory services, helping beneficiaries make informed decisions about their property investments. These personalized consultations aim to maximize the value of their real estate holdings and ensure sustainable returns.

Awareness and Training

The ‘Real Estate Katateeb’ initiative focuses on educating senior citizens and People of Determination about property management and investment strategies. By providing workshops and training sessions, the program empowers beneficiaries with the knowledge they need to make informed decisions about their real estate assets.

Public-Private Partnerships

Through initiatives like ‘Al Hasela,’ the program collaborates with qualified private companies to offer services such as lease management, property maintenance, and investment consultancy at preferential rates for senior citizens and People of Determination. These partnerships are essential in delivering high-quality services at affordable costs.

Dedicated Service Facilities

The ‘Al Barza’ reception lounges at the Dubai Land Department’s main building provide senior citizens and People of Determination with a premium, comfortable, and accessible environment to access real estate services. These facilities ensure a dignified and stress-free experience for all beneficiaries.

Supporting the Dubai Social Agenda

The ‘Barwa’ initiative is a pivotal step towards realizing the goals of the Dubai Social Agenda 33, which seeks to promote the well-being and stability of all segments of society. The program focuses on empowering senior citizens and People of Determination, ensuring they have access to government services that enhance their quality of life. By integrating social data with real estate services, the initiative offers a holistic solution that addresses the specific needs of each individual, ensuring a personalized approach to service delivery.

Additionally, the program aligns with the UAE’s broader vision of fostering social solidarity and inclusion, ensuring that all citizens have the opportunity to live with dignity and security.

A Model of Government and Community Collaboration

The ‘Barwa’ initiative exemplifies the power of collaboration between government entities and the private sector in achieving meaningful social impact. The partnership between the Dubai Land Department and the Community Development Authority is a model for how institutional cooperation can create innovative, sustainable solutions that benefit society at large.

This program is a testament to Dubai’s leadership in developing human-centered real estate solutions that prioritize the well-being of its citizens. As Dubai continues to position itself as a global hub for innovation and social development, initiatives like ‘Barwa’ reinforce its reputation as a city that places people at the heart of its policies and strategic goals.