Dubai’s 2025 Summer Without Accidents Campaign Enhances Road Safety

Dubai’s Roads and Transport Authority (RTA), in partnership with the Ministry of Interior and Dubai Police, has launched its annual ‘Summer Without Accidents’ campaign to enhance road safety across the emirate during the scorching summer months of July to September 2025. This initiative, a key pillar of RTA’s traffic awareness strategy, aims to reduce traffic incidents and promote safer driving habits in the UAE’s bustling metropolis. With temperatures soaring, the campaign emphasizes vehicle maintenance, safe driving practices, and community engagement to ensure a safer summer on Dubai’s roads.

A Strategic Push for Road Safety in Dubai

The ‘Summer Without Accidents’ campaign aligns with RTA’s vision to improve transport safety and minimize preventable accidents during the high-risk summer period. As Dubai’s roads buzz with residents, tourists, and families enjoying events like Dubai Summer Surprises (DSS), the campaign promotes proactive measures to mitigate risks. Through digital outreach, community events, and practical safety tips, RTA is fostering a culture of road safety that resonates with drivers of all ages.

Ahmed Al Khzaimy, Director of Traffic at RTA’s Traffic and Roads Agency, underscored the campaign’s focus on prevention. “Our goal is to make road safety a priority for every motorist in Dubai,” he said. “Simple steps like routine vehicle checks can significantly reduce the risk of breakdowns and accidents, especially in extreme summer heat.”

Key Initiatives to Raise Awareness

The campaign employs a multifaceted approach to reach Dubai’s diverse population. Digital billboards across the city display bold traffic safety messages, while RTA’s smart apps and social media channels deliver timely reminders to drivers. Customer Happiness Centres serve as hubs for distributing educational materials, ensuring the message reaches commuters at every touchpoint. To amplify its impact, RTA has partnered with government and private sector entities, creating a unified front to promote safe driving in Dubai.

In addition to digital efforts, the campaign engages the community through interactive events. By participating in Dubai Summer Surprises and student summer camps, RTA tailors its messaging to suit families, young drivers, and event attendees. These initiatives aim to embed traffic safety awareness into daily life, encouraging residents to adopt safer habits on the road.

The Dangers of Leaving Children in Vehicles

A critical focus of the campaign is a life-threatening summer hazard: leaving children unattended in parked cars. Al Khzaimy emphasized the severity of this issue, noting that even with air conditioning, a sealed vehicle can become deadly within minutes. “Leaving a child alone in a car, even briefly, can lead to heatstroke or suffocation,” he warned. “We urge parents—especially during school drop-offs or pick-ups—to remain vigilant.”

This message is particularly vital during Dubai’s summer, when temperatures often exceed 40°C. The campaign’s emphasis on child safety in vehicles resonates with families, reinforcing the need for constant supervision to protect young passengers.

Practical Tips for Safe Summer Driving

To combat heat-related vehicle failures, RTA has outlined practical driving and vehicle maintenance tips to keep motorists safe:

• Check Air Conditioning: Ensure your vehicle’s air conditioning system is functioning to maintain a comfortable interior temperature and prevent driver fatigue.
• Monitor Engine Fluids: Regularly inspect engine oil and radiator coolant levels to avoid overheating, a common issue in Dubai’s summer heat.
• Maintain Tyre Pressure: Check tyre pressure frequently and replace worn tyres to prevent blowouts, which pose significant risks on hot roads.
• Inspect Brake Systems: Keep brake systems clean and replace worn components to ensure reliable performance during sudden stops.
• Ensure Clear Visibility: Clean windows and headlights regularly to improve visibility, and maintain a tidy vehicle interior to spot potential issues early.
• Avoid Direct Sunlight: Park in shaded areas whenever possible to protect your vehicle’s interior and systems from excessive heat exposure.

These tips, paired with routine vehicle maintenance checks, reduce the likelihood of accidents caused by mechanical failures or driver oversight.

Community Engagement and Summer Events

RTA’s campaign extends beyond traditional media, tapping into Dubai’s vibrant summer scene to spread its message. By partnering with Dubai Summer Surprises, the campaign reaches families and tourists enjoying the city’s shopping and entertainment offerings. Similarly, student summer camps provide a platform to educate young drivers and future road users about the importance of traffic safety.

Each event is curated to suit its audience, with interactive activities and tailored messaging. Family-oriented events emphasize child safety, while sessions for young drivers focus on responsible driving habits. “Our aim is to make road safety a part of Dubai’s culture,” Al Khzaimy noted. “By engaging with the community, we’re building a safer future for everyone.”

Supporting Dubai’s Broader Infrastructure Goals

The ‘Summer Without Accidents’ campaign complements RTA’s ongoing efforts to enhance Dubai’s transport infrastructure. Recent projects, such as the Sheikh Zayed Road upgrades that reduced travel time by 40% and the Al Safa Street Improvement Project cutting commutes from 12 minutes to 3, demonstrate RTA’s commitment to efficient and safe mobility. The Business Bay road upgrades have also eased traffic flow, enhancing the driving experience.

By pairing infrastructure improvements with public education, RTA creates a holistic approach to transport safety. The campaign’s focus on vehicle maintenance and safe driving ensures motorists can benefit from these advancements without compromising safety.

Why Summer Road Safety Matters in Dubai

Dubai’s summer months present unique challenges for drivers. High temperatures, increased tourist traffic, and busy events like Dubai Summer Surprises can strain vehicles and drivers. Heat-related vehicle failures, such as tyre blowouts or engine overheating, are common, making routine maintenance critical.

The city’s diverse population—residents, expatriates, and visitors—requires a broad-reaching campaign that resonates across cultures. By leveraging digital platforms, community events, and strategic partnerships, RTA ensures its road safety message reaches every corner of the emirate.

How Motorists Can Stay Safe This Summer

To make the most of the ‘Summer Without Accidents’ campaign, motorists are encouraged to adopt these habits:

• Plan Journeys in Advance: Use RTA’s smart apps to check traffic updates and plan for cooler times of the day.
• Stay Hydrated: Keep water in the vehicle to stay hydrated and alert, especially during long drives.
• Follow Traffic Rules: Adhere to speed limits, avoid distractions, and use seatbelts to minimize risks.
• Educate Family Members: Share road safety tips with family and friends to foster a collective commitment to safer roads.

By following these guidelines, drivers can contribute to a safer summer in Dubai while enjoying the city’s vibrant events and attractions.

A Call to Action for Dubai’s Drivers

As Dubai grows as a global hub, ensuring road safety remains a top priority. The ‘Summer Without Accidents’ campaign reflects RTA’s dedication to protecting lives and enhancing the driving experience. By combining public education, community engagement, and practical safety tips, the campaign empowers motorists to take charge of their safety.

Motorists are encouraged to stay updated with Dubai Summer Surprises and other summer events through RTA’s channels, where they can access additional road safety resources. Whether you’re a resident or a visitor, embracing these tips can make this summer both memorable and safe.